More informed mothers leads to healthier babies. Metajive partnered with Kaiser Permanente to create a digital ecosystem that assists mothers and expecting mothers from pre-conception through to their babies first birthday.

Challenge

We worked with a corporate client who wanted a truly progressive solution to help a large portion of their patient base. We needed to create a digital ecosystem consisting of a responsive website and native iOS app that kept user data synced across all devices. To serve a wide range of demographics all data needed to be HIPAA compliant for security and ADA compliant to help those with disabilities.

Stratgey

In order to help mothers through this stressful time our goal was to keep the app as simple as possible while supplying all the information that would help them through this trying time.

Deisgn

We created a space that felt at home in a hospital without being clinical. By using cool colors, soft lines and minimal icons we did our best to keep users at ease.

Details We Love

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Color

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Iconography

Style Guide

Technology

This project took advantage of our abilities in native iOS development, fast performing server setups, custom API creation, high level responsive design patterns and security settings. By creating a user centered API we were able to create a seamless integration between the app and web experience for all users to enable data to continuously sync to the server in real time. Additionally, to promote the success of the project and healthy babies, we created user centered emails to keep users engaged and on track with their pregnancy.

Conclusion

We spent 18 months creating 240 Wireframes, 6 prototypes and spending countless hours on iterations in an effort to help mothers make better decisions. We couldn't be more proud of our collaboration with Kaiser Permanente.

One more thing.

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